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Manila's Innovative Recycling Partnership: AlasKalikasan Wrapper Redemption Project

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In a significant move towards sustainability and environmental responsibility, the City of Manila, in collaboration with Alaska Milk Corporation and Republic Cement Services Inc., signed a tripartite agreement on Tuesday, September 19, to launch the AlasKalikasan Wrapper Redemption Project.

The signing ceremony, presided over by Manila Mayor Honey Lacuna-Pangan, brought together key stakeholders, including Tarang Gupta, Managing Director of Alaska Milk Corporation, and Rodel Santiago, Ecoloop Operations Manager at Republic Cement. Also present were Department of Public Services Officer-in-Charge Kayle Nicole Amurao, Secretary to the Mayor Atty. Marlon Lacson, and Manila Department of Social Welfare (MDSW) Officer-in-Charge Re Fugoso.

As part of this innovative environmental initiative, the MDSW received a generous donation of 10 boxes of Alaska Powdered Milk from Alaska Milk Corporation, which will be used to benefit the youth at Manila Boystown.


The core of the AlasKalikasan Wrapper Redemption Program involves incentivizing waste collection in Manila's communities. Collectors are rewarded with one 150g pack of Alaska Fortified Powdered Milk Drink for every five kilograms of flexible plastics they collect. These plastics include clean wrappers from various products like shampoos, detergents, toothpaste, chips, candies, plastics, sando bags, and straws.

To facilitate the program's rollout, the Department of Public Services has designated 98 pilot barangays in the City of Manila where collectors can exchange their gathered plastics for nutritious milk packs.

This groundbreaking initiative represents a significant step towards addressing plastic pollution, promoting recycling, and engaging the community in environmentally responsible practices. Through this tripartite partnership, the City of Manila is leading the way in fostering a cleaner, greener, and more sustainable urban environment for its residents.

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