Malabon mayor, VP Sara promote local products 

Malabon City, known for its rich culinary heritage and unique crafts, took center stage as Mayor Jeannie Sandoval and Vice President Sara Duterte launched the "One Barangay, One Product (OBOP)" campaign at the vibrant Malabon Sports Complex on Saturday, May 20.

The OBOP initiative, a collaborative effort between the Department of Tourism (DOT) and the Malabon City Tourism and Cultural Affairs Office (CTCAO), aims to showcase and develop the city's famous delicacies, services, and locally made products. It serves as a platform to promote and support the entrepreneurial spirit of the city's barangays.

Mayor Sandoval, Vice President Duterte, and former Malabon City Representative Ricky Sandoval graced the event and participated in the ceremonial ribbon-cutting. A total of 21 barangays enthusiastically displayed their unique products during the OBOP exhibit, which took place at the lobby of Malabon's City Hall.

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Visitors to the exhibit had the opportunity to experience firsthand the diverse range of offerings from each barangay. From delectable local treats to finely crafted products, the showcase truly captured the essence of Malabon's distinct culture and craftsmanship.

In her address, Mayor Sandoval emphasized the city government's commitment to fostering economic growth and preserving Malabon's heritage. "The city government will continue to work closely with all sectors to drive continued economic growth and promote Malabon's distinct culture," she said.

Alongside the OBOP campaign, the local government also culminated the Tambobong Festival with the vibrant Indakan Festival. Drawing inspiration from former Mayor Sara Duterte's successful tourism campaign in Davao, titled "Davao: Life is Here," the Tambobong Indakan Festival aimed to raise awareness and appreciation for tourism in Malabon.

The Indakan Festival, Malabon's annual street dance competition, showcased the city's rich cultural traditions through vibrant costumes and captivating choreography. More than 20 groups of street dancers paraded through the streets of Hulong Duhat to San Agustin, captivating spectators with their colorful attire made from recycled and native materials.

The winners in each category were awarded generous cash prizes, with the top performers receiving P50,000, followed by P30,000 for first place and P20,000 for second place. The competition not only highlighted the talent and creativity of the participants but also underscored the importance of preserving and promoting Malabon's cultural heritage.

The joint efforts of Mayor Jeannie Sandoval, Vice President Sara Duterte, and the local government of Malabon in launching the OBOP campaign and hosting the Indakan Festival demonstrate their commitment to the city's economic growth and cultural preservation. Through initiatives like these, Malabon City aims to boost tourism, empower local entrepreneurs, and celebrate the unique spirit of its barangays.