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Pinoys prefer money over flowers and gifts on Valentine's Day

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If you're planning to buy flowers or gifts for your loved ones on Valentine's Day, you might want to think again.

A Social Weather Station (SWS) survey conducted from December 8 to 11 revealed that 16 percent of 1,200 adult respondents nationwide said they wanted to receive money during the romantic holiday, making it the top choice for a Valentine's gift.

Eleven percent said they wanted love and companionship, while only 10 percent expressed preference for flowers.


Other choices included apparel (9 percent), as well as gifts from the heart, mobile phones, watches, jewelry, and a good family relationship, each with 5 percent.

Additional items on the list included food and grocery items (3 percent), chocolates (3 percent), the health of loved ones (3 percent), motorcycles and other vehicles (2 percent), and appliances (2 percent).

Lesser popular choices were non-material gifts such as greetings, a kiss, a child, a date or dinner, and a house, with 1 percent each.

The SWS poll also found that more women wanted to receive money on February 14 compared to men.


Specifically, 19 percent of women respondents wanted money as a gift while only 12 percent of men had that preference.

Flowers ranked as the second preferred Valentine's treat among women respondents, with 13 percent expressing a desire for them.

Conversely, apparel was the top gift choice for men with 14 percent, followed by gifts from the heart (7 percent).

The SWS survey, which had a margin of error of ±2.8 percent for national percentages, was conducted when the country was grappling with high costs of goods and services, as evidenced by a 3.9 percent inflation rate last December.

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