Articles worth reading

Enderun launches mobile app 

account_balanceCaloocan access_time5 days ago

Enderun Colleges recently introduced the Enderun app, an exclusive mobile phone app that offers students, faculty, employees, and alumni a new way to stay connected. The Enderun app revolutionises student life by introducing a fun and engaging way to...

Local producers tapped for feeding program 

account_balanceMetro Manila access_time4 days ago

The Department of Social Welfare and Development (DSWD) on Wednesday said it will continue to tap small producers of agricultural products in its Supplementary Feeding Program (SFP) to help the local community,  according to a report by Phi...

8,265 Muntinlupa residents receive jabs on Nov. 30

account_balanceMuntinlupa access_time5 days ago

On the second day of the “Bakunahan Bayanihan” National Vaccination Days campaign, the local government of Muntinlupa has reached its daily target on vaccination coverage anew with more than 8,000 individuals inoculated. The Muntinlupa C...

Metro News

Jollibee taps Hidilyn Diaz as endorser

account_balanceMetro News account_circleMichael Lim chat_bubble_outline0 Comments

Winning an Olympic gold is no ordinary feat, but Hidilyn Diaz is no ordinary Filipino. The Zamboanga-born weightlifting champion brought honor to the Philippines by winning its first-ever Olympic gold last July.  Her challenging but truly meaningful journey to bringing home that coveted gold for the country and how it gave joy and inspiration to the whole nation prompted the country’s number one fast food brand to sign her up to be part of the growing Jollibee family.  

“For Hidilyn, the road to gold at the Olympics has been full of ups and downs but what’s incredibly powerful about her story is that it brings the message of not giving up and working hard for your dreams,” said Francis Flores, JFC Philippines Country/Regional Marketing Head and Jollibee Philippines Marketing Head. “Aside from being proudly Pinoy, Hidilyn embodies positive values that we at Jollibee also stand for. We are very proud to welcome her to the Jollibee family.”

As a way of honoring Hidilyn’s amazing feat and inspiring the nation, the brand has come up with a special Kwentong Jollibee that is based on her inspiring true story.  Flores adds that Hidilyn’s story of triumph after all deserves to be told and shared to as many people and will surely resonate to millions of viewers across the globe. 

Directed by award-winning filmmaker and resident Kwentong Jollibee director Pepe Diokno, the latest Kwentong Jollibee film entitled ‘Ginto’ is centered on how Hidilyn has become a champion and a Filipino icon who proved that hard work and grit pays off. “People can expect an inspiring story about dealing with defeat, and winning with perseverance,” he said.

When asked about her reaction on being part of the Jollibee family as well as being featured in a popular and well-loved series such as Kwentong Jollibee, Hidilyn has this to say: “Syempre I feel honored to be a part of the Jollibee family kasi nga Jollibee, Pinoy yan. Habang lumalaki ako, andyan na yung Jollibee tapos ngayon kasama ang buhay ko sa Kwentong Jollibee. Malaking bagay yun sa akin,” Hidilyn said. “Masaya ako na ang kwento ko ay makakapagbigay ng inspirasyon sa bawat Pilipino lalong-lalo na ngayong pandemya.”

Together with creative agency McCann Worldgroup Philippines, Jollibee hopes that this new Kwentong Jollibee would make a mark in the hearts of Filipinos, just as its previous works have. “The Kwentong Jollibee films have always been about hugot feelings. It capitalizes on making the Filipinos cry, laugh, go ‘awww’ by using unexpected story narratives about romance, family, and relationships. In this new Kwentong Jollibee, we tried to capture a different kind of hugot - the feeling of pride for the accomplishment of a fellow Filipino,” said NJ Mijares, Creative Director, McCann Worldgroup Philippines.

Catch Hidilyn Diaz’s special Kwentong Jollibee film on Jollibee’s official Facebook page and Jollibee Studios YouTube channel beginning October 15.


date_rangeDate Published
1 month ago
shareShare article
folder_openArticle tags
content_copyCategorized under

Share your thoughts with us

Related Articles

Detainees at the Quezon City Jail recently received their second doses of Astra Zeneca COVID-19 vaccines under a joint program by San Miguel Corporation, the Quezon City chapter of the Integrated Bar of fhe Philippines, and Bureau of Jail Management and Penology (BJMP) aimed at supporting efforts to extend protection against the virues to persons deprived of liberty (PDLs)

SMC completes vaccination at Quezon City jail

account_balanceMetro Manila chrome_reader_mode20 hours ago

Some former Quezon City jail inmates recently went back to the prison facility—but not for any crimes committed. They returned for their 2nd dose of COVID-19 vaccines, administered to them under a joint program by San Miguel Corporation’...

3 weather systems seen to induce rain across PH 

account_balanceMetro Manila chrome_reader_mode1 hour ago

Most areas in the country will experience rain showers caused by three weather systems on Tuesday, the weather bureau said in a report by Philippine News Agency. In its 4 a.m. weather bulletin, the Philippine Atmospheric, Geophysical and Astronomica...

Navotas declares tax amnesty

account_balanceNavotas chrome_reader_mode4 days ago

Mayor Toby Tiangco Thursday signed City Ordinance No. 2021-62 or the General Pandemic Amnesty Program. Under the ordinance, penalties, interests, surcharges and any other additional fees incurred from January 2020 – December 2021 on all unpaid...

Photo Courtesy of AFP

AFP asks soldiers to emulate Bonifacio's heroism

account_balanceMetro Manila chrome_reader_mode6 days ago

As the nation celebrated the 158th birthday of Gat Andres Bonifacio on Tuesday, Armed Forces of the Philippines (AFP) Chief of Staff, Lt. Gen. Andres Centino, said he is hoping that all members of the military would draw inspiration from the patrioti...

Let's Stay Connected Like us on our Facebook page.
×
Click on the article to continue reading
Quezon City adopts no contact apprehension system Red Cross pushes saliva test Vaccines from COVAX to arrive in Q1 Makati Shangri-La to close doors on Feb. 1 Cities in NCR to start vaccination simultaneously Mother, girlfriend of Filipino infected with UK variant also test positive Send Press Release MNC Facebook Page MNC Twitter Page MNC Instagram Page LGU Spotlight Barangay Front Business Sports Entertainment Metro Gen Metro Feature