46% of Filipinos plan to shop Prime Day sales

About half of Filipino adults, or an estimated 33 million people, plan to shop this year's Amazon Prime Day sales, according to Finder’s Amazon Prime Day Shopping Report.

Finder’s survey of 2,011 Internet users in the Philippines reveals the most popular category to shop for is make-up and skin care, with about 18% saying they'd purchase these products.

15% say they’ll buy clothing and accessories, and 13% are in the market for products for the home like homewares.

More men plan to shop than women. 48% of men said they'd shop at the Amazon sales event compared to 44% of women.

However the types of products they’re interested in varies – women are more likely to have their eye on things like makeup and skincare (20% vs 17%), while men are more likely to want a gaming product (15% vs 9%).

Finder’s global editor-at-large Angus Kidman says they’re not surprised more Filipinos are planning to shop the Prime Day sales this year.

“With the cost of living starting to bite across the country, it’s no surprise so many Filipinos are on the lookout for deals this year.

“We’ve seen the number of Filipinos planning to shop on Prime Day increase year-on-year, suggesting many people are looking forward to shopping for their favorite Amazon products at a discount.”

Kidman also gave tips on how to shop the sales.

“It’s always a good idea to have a list of products in mind before you get started, that way you know what you need and you’re not as likely to get carried away.

“Given Prime Day sales are a virtual event, a great way to do this is to add the products to your Amazon favorite list ahead of time. Once the sales kick off, you can easily see which products are discounted and go ahead and add those to your cart.”