Starbucks renews tieup with Kate Spade
Following the success of Starbucks' 2020 Holiday collection with New York-based lifestyle brand Kate Spade, the coffee company introduces another limited-edition merchandise in partnership with Kate Spade for Spring 2022, according to a report by GMA News.
The newest Starbucks X Kate Spade New York collection features four vibrant designs which embody the whimsical spontaneity of New York City—where Kate Spade originated—bringing the fun-filled daily elements of NYC to Asian customers.
The collection highlights the brand's signature colorful dots and stripe designs in green and pink, a joyous strawberry print, as well as classic yet playful New York-inspired elements.
Just like the 2020 Starbucks X Kate Spade Holiday Collection, this year's product lineup includes drinkware such as a travel tumbler, stainless-steel tumbler, mug, flask-inspired plastic water bottle, and lifestyle accessories including a pouch, luggage tag, tote bag, and umbrella, among others.
"Starbucks is excited to be collaborating with Kate Spade New York the second time to bring a new exclusive collection to Asia, following the success of the Starbucks X Kate Spade New York collection last year," said Starbucks Asia Pacific product and marketing vice president Erin Silvoy.
"This new collection incorporates both brands' shared belief that creating meaningful moments of connection can spark joy and brighten your every day," Silvoy added.
The designer collaboration will exclusively be available starting Tuesday, March 15, at select Starbucks stores across the Asia Pacific region.
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