Jollibee Studios welcomes new era of Pinoy storytelling
The country’s leading Filipino fast food chain, Jollibee, has long been known for more than its langhap-sarap favorites. There is no question about the food’s taste and quality, which every Filipino is delightfully familiar with.
Jollibee has also proven to be among the pioneers of quality branded entertainment, with its stories about the real and truly Filipino experiences that have resonated with generations. Who has not seen -- or been moved -- by famous Kwentong Jollibee short films Vow, Crush, and Date; Choice, Space as well as First Date from this year’s Valentine series which won in the Asian Creativity awards? Or the equally addictive One True Pair Series – Checklist, Fight or Flight and Cam the Chameleon?
Beyond its much-anticipated love-themed short films, Jollibee has also produced a variety of entertaining short films and series from a wide range of genres through the years– 14/29 Petsa de Peligro Serye, JolliDance Showdown, and this year’s A Message from the Future short film. All these can be found in the brand’s own Jollibee Studios channel in YouTube.
The power of Pinoy stories
“Jollibee Studios is welcoming a new era of joyful, inspirational, and truly-Pinoy films that are sure to touch the hearts of every family member, friend, or loved one,” said Arline Adeva, Jollibee Philippines’ Assistant Vice President and Head of Brand PR, Engagement, and Digital Marketing. “With the pandemic, we also felt it was time to amplify the message of hope, love, and family that is at the core of our storytelling identity.”
Currently, Jollibee Studios has amassed nearly 700,000 subscribers with almost 558 million total views for all its videos. The brand anticipates that its new batch of engaging content will enable this community of engaged fans to grow. “At the end of the day, we at Jollibee know the power of our stories to entertain, to touch lives, to start conversations, to reflect what is true or good about us Filipinos,” Adeva added.
A new hit from Jollibee Studios
Starting December 1, Jollibee Studios will be releasing original, exclusive content. Its first salvo, One True Pair The Movie, is headlined by no less than the country’s most iconic love team, John Lloyd Cruz and Bea Alonzo. The film directed by JP Habac premieres on December 1, exclusively on Jollibee Studios YouTube channel.
“What I like about directing Jollibee Studios films is how they give us free hand to be creative in how we tell stories and how grounded it always is to the realities of being Filipino. And at its core, it’s always about hope and love,” said Habac.
Habac (who also helmed the widely received 2017 and hit rom-com film ‘Im Drunk I Love You’), says that the crux of his every film is to tell a story that is universal to the Filipino experience.
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