Articles worth reading

Metro News

Michael Vainio as country manager helms operations as Dutch brewer eyes PH as key growth market in SEA

Heineken updates corporate identity in PH 

account_balanceMetro News account_circleRyan Chua chat_bubble_outline0 Comments

Filipino beer lovers have more reason to celebrate as HEINEKEN, maker of the world’s most international premium beer, boosts its presence in the Philippines by re-establishing itself with a new corporate identity.

The move comes following the Dutch brewer’s recognition of the Philippines as one of the major drivers for growth in Southeast Asia, considered a top region in beer consumption.

Underlining the country’s love for beer, reported that the Philippines’ beer market was at US$2 billion in 2015, with a growth of about 6.38 percent from 2015 to 2019. 2020’s lockdowns severely impacted industries across the board but with the easing of restrictions and reopening of businesses, the country’s beer market is expected to reach US$3.41 billion in retail prices, resulting in a CAGR (compound annual growth rate) of 4.7 percent per annum from 2020 to 2025.

Country Manager Michael Vainio is at the helm of HEINEKEN Philippines, Inc., to oversee the popular brand’s expansion. Vainio has years of experience with CPG categories under his belt. He served for 12 years at Kimberly-Clark as general manager for Singapore and the Philippines, as well as head of customer development prior to joining HEINEKEN Philippines.

HEINEKEN entered the Philippine market in 2016 through AB HEINEKEN Philippines, a 50-50 joint venture partnership between HEINEKEN and Philippine-based diversified beverage company Asia Brewery Inc.  Now under a reformed partnership structure, HEINEKEN Philippines has established its own sales and marketing office based in Manila, with Asia Brewery continuing as HEINEKEN’s local manufacturing partner and distributor of the international brand’s premium beer products in the Philippines.

A commitment to purity and quality has made HEINEKEN one of the most iconic beer brands in the world for over 150 years. It’s known for its green bottle and red star, and its unforgettable rich and crisp flavors with subtle fruity notes: the perfect medley of 100% pure natural ingredients of barley, hops and water—together with its own special A-Yeast that gives each brew the characteristic balanced taste.

For the Dutch beer company that carries more than 300 beer and cider brands and is brand-present in more than 190 markets, it’s the perfect opportunity to make its beloved beer, Heineken®, a staple in the Filipino drinking culture.  

Welcome to the world of Heineken, follow HEINEKEN Philippines on Facebook and Instagram for more refreshing ways to chill. 

date_rangeDate Published
1 month ago
shareShare article
folder_openArticle tags
content_copyCategorized under

Share your thoughts with us

Related Articles

World Trade Center hosts ‘Artists for Peace’ exhibit 

account_balanceMetro Manila chrome_reader_mode2 days ago

World Trade Center Metro Manila (WTCMM) presents “Artists for Peace”, a contemporary art exhibition featuring the works of international Filipino artists Nemi Miranda, Juno Galang, and Augusto Santiago. The exhibit opens on August 24, 202...

Paranaque gov't announces 5-hour power interruption on August 19

account_balanceParañaque chrome_reader_mode2 days ago

The Manila Electric Company (Meralco) will implement a five-hour power outage on Friday, the Paraaque City government stated (August 19). The local authorities announced the five-hour power outage will begin at 11:00 p.m. in a letter published on it...

President Ferdinand

Senator wants permanent agriculture chief 

account_balanceMetro Manila chrome_reader_mode18 hours ago

Senator Risa Hontiveros on Thursday called on President Ferdinand "Bongbong" Marcos Jr. to reconsider his post as Department of Agriculture (DA) secretary and appoint a "full time" official who would focus on sugar issues and othe...

Photo of: BOC

Authorities confiscate P220-million imported sugar 

account_balanceMetro Manila chrome_reader_mode19 hours ago

Joint operatives from the Bureau of Customs (BOC), Armed Forces of the Philippines (AFP), Department of Trade and Industry (DTI), Sugar Regulatory Administration (SRA), and Department of Agriculture (DA) have seized various imported sugar and other a...

Let's Stay Connected Like us on our Facebook page.
Click on the article to continue reading
Quezon City adopts no contact apprehension system Red Cross pushes saliva test Vaccines from COVAX to arrive in Q1 Makati Shangri-La to close doors on Feb. 1 Cities in NCR to start vaccination simultaneously Mother, girlfriend of Filipino infected with UK variant also test positive Send Press Release MNC Facebook Page MNC Twitter Page MNC Instagram Page LGU Spotlight Barangay Front Business Sports Entertainment Metro Gen Metro Feature