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Megaworld launches Chinatown Museum

Megaworld launches Chinatown Museum

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Megaworld Corp. on Friday opened to the public the first museum dedicated solely to the history of Binondo, one of the world’s oldest Chinatowns.

The 1,500-square-meter Chinatown Museum, located inside the Lucky Chinatown Mall in Binondo, Manila, is the property developer’s second museum. The first one is the 2,000-square-meter Iloilo Museum for Contemporary Art.

Tefel Pesigan-Valentino, Megaworld Lifestyle Malls’ vice president for marketing and business development, said the company was looking at opening the third one in Mactan, Cebu in 2021.

She said the company was considering Pampanga and Pasig for the fourth and fifth sites.

The Chinatown Museum, located at the fourth floor of Lucky Chinatown’s Building A, features 18 galleries showcasing the influences and historical events in Binondo.

“It has always been our goal to integrate arts, culture, history and heritage in the overall character of our developments,” said Megaworld chief strategy officer Kevin L. Tan.

“With Lucky Chinatown being at the center of a community characterized by its rich history, we wanted to extend this passion for the arts and culture to the mall experience and eventually boost tourism in this part of Manila.”

Pesigan-Valentino said that part of Megaworld’s strategy was to incorporate the museum projects into its townships across the country.

“We want to integrate it to everything. We want it to be accessible so it will always be connected to something. We really want to incorporate new things every now and then,” she said.

Megaworld has allotted P65 billion for its capital expenditures program in 2019 primarily for the roll-out of residential, office, and mall projects.

The company posted an 18 percent rise in net income in the first three months of the year, to P4.1 billion from P3.5 billion in the same period, 2018 owing to the robust growth in its core businesses.

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